Episode 2Coming soon
Poster or video?
People scroll past a poster in a second. On Status, movement catches the eye and sound makes people stay. A poster that already works can become a short video.
REC 00:00:00Marketing tips · Free
Social media, explained in 30 seconds.
Short, free videos for shop owners and businesses in Burkina Faso: what works on WhatsApp Status, Facebook and TikTok, and how to turn it into sales. One episode at a time. The videos are in French.
The series9 episodes
- 02Poster or video?Coming soon
- 035 video ideas for your businessComing soon
- 04The first secondsComing soon
- 05How social networks choose what to showComing soon
Episode 1 · Available
3 mistakes that drive customers away
- 1Too much text: nobody reads a poster full of words.
- 2No price, no number: customers don’t know what to do.
- 3The same photo every day: a short video gets noticed.
Next episodes
Coming up.
Each episode answers a question we are often asked. Until each video is out, here are the key points.
Episode 3Coming soon
5 video ideas for your business
Your new product, your weekend promo, a happy customer (with their consent), behind the scenes at your shop, your opening hours and address.
Episode 4Coming soon
The first seconds
On Facebook, TikTok and Status, people decide very quickly whether to keep watching. Show the product, a question or a price straight away, before your logo.
Episode 5Coming soon
How social networks choose what to show
Facebook and TikTok show more of the posts that people watch to the end, comment on and share. A short, clear video has a better chance of being seen.
Episode 6Coming soon
The WhatsApp link that tells you where customers come from
A wa.me link with a pre-filled message, different for each post: when customers message you, you know which post convinced them.
Episode 7Coming soon
Boosting a post without wasting money
Only boost a post that already works without ads. Target your city or neighbourhood, start with a small budget and count the messages you receive.
Episode 8Coming soon
Customer reviews that build trust
After a successful sale, ask for a short message or a photo, and the customer’s consent to share it. A genuine review reassures customers who are still hesitating.
Episode 9Coming soon
Getting found on Google Maps
A Google Business Profile is free. With your opening hours, your number and a few photos, customers looking for your type of business nearby find you more easily.
A question about your social media?
Ask it on WhatsApp.
Questions that come up often can become an episode. And if you would like us to take care of your content, we can talk about that too.
REC 00:00:00
Will the next video be yours?
Tell us what you sell and what you want to achieve. We’ll reply with an idea and a price.